AboutThe Client
Based in Liverpool, AE Locks are a leading security company offering an array of security services throughout the whole of the North West of England.
AE Locks are a family run 24/7 emergency locksmith who offer everything from domestic locksmith services to CCTV, access control and safe lockouts. Customer satisfaction is paramount at AE Locksmiths and as a result they aim to get to all emergency jobs in Merseyside & Cheshire within 20 minutes of a call out.
“Click Guardian was recommended to us, very easy to setup and has been an effective tool which has saved us £1000’s over the time we’ve been using it. With the cost of Google AdWords rising, we need to be able to trust our advertising budget isn’t being wasted and are satisfied that our campaigns are being managed to a high standard by our account manager Dan”
Matthew Potter – Owner
About this project
When AE Locks initially got in touch with us it was because click fraud was destroying their Google AdWords budget. The locksmith industry in particular is one considered to be worst affected by competitors clicking on ads in a malicous attempt to inflict budget wastage. A trial was setup and within the first 14 days Click Guardian Pro had already detected and blocked over 30 attempts.
Upon Matthew’s request we reviewed their AdWords account to identify any areas we could improve performance. A detailed audit was undertaken where key areas of the account were scrutinized. The initial review process was a real insight into where performance could be improved upon and where money was being wasted.
We started working on AE Locksmiths AdWords account in June 2015 and since restructured the campaigns such that they now provide a positive ROI.
Ongoing management has ensured that ROI has never dipped. The campaigns during our period of management have been tested and improved to ensure performance stays at a high level. This has included advanced bid management strategies, keyword testing, continuous negative search term monitoring, A/B testing of ads, retargeting, demographic bid adjustments, adjustments to mobile devices, tablets and computers.
Managed to a high standard, Google AdWords continues to be a highly valuable lead generation tool for AE Locks.
